Exchstore reviews all advertisements to ensure they meet our quality and safety standards. Our moderation process is designed to protect both buyers and sellers, maintain trust in the marketplace, and comply with applicable laws.

1. How Moderation Works

Automated Review

All ads submitted to the platform are first screened by our automated moderation system, which checks for:

• Prohibited keywords and content patterns
• Duplicate or spam listings
• Suspicious pricing or misleading descriptions
• Restricted categories requiring special verification

Manual Review

Listings flagged by the automated system, or those in sensitive categories (property, vehicles, jobs, animals), are reviewed by our human moderation team. Manual reviews typically complete within 2–24 hours.

2. Reasons an Ad May Be Rejected

An advertisement will be rejected if it:

• Contains prohibited items (see Prohibited Items List)
• Uses misleading titles, descriptions, or photographs
• Is a duplicate of an existing active listing by the same user
• Is posted in the wrong category
• Lacks sufficient detail or uses placeholder content
• Contains contact information in the title or description (phone numbers, WhatsApp links)
• Promotes external websites or social media for conducting transactions
• Includes copyrighted images used without permission
• Violates pricing norms (e.g., ‘1 rupee’ listings, or clearly fraudulent prices)

3. Ad Approval Status

After submission, your ad will show one of the following statuses:

• Pending Review — your ad has been submitted and is awaiting moderation
• Active — your ad has been approved and is visible to all users
• Rejected — your ad did not meet our policies; you will receive a reason
• Expired — your ad has exceeded its active period and is no longer visible
• Paused — your ad has been temporarily hidden by you or by moderation

4. Appealing a Rejected Ad

If your ad was rejected and you believe this was in error, you may:

• Edit the listing to address the stated reason for rejection and resubmit
• Contact our support team at support@exchstore.com with your ad ID and a brief explanation

Appeals are typically reviewed within 1–3 business days. Repeated violations may result in reduced appeal eligibility.

5. Ad Expiry and Renewal

Ads on Exchstore remain active for a standard period (typically 30–60 days depending on category). You will receive a reminder before your ad expires. You may renew active or expired ads from your dashboard.

6. Premium & Featured Listings

Premium listing options allow your ad to appear at the top of search results or be highlighted for greater visibility. Premium listings are subject to the same content policies as standard listings and are not exempt from moderation.

📌 Note: Purchasing a premium placement does not guarantee approval. Ads must still meet all content standards.